Trust + Cannabis
For thousands of years, dating all the way back to 2737 B.C. cannabis was not only legal but an important crop among cultures throughout history. It held commercial, medicinal, and spiritual value.
However, despite how long something has been around for (and it doesn’t get much longer than thousands of years), trust is a funny thing. It takes considerable time to build, and yet a mere matter of seconds to be dismantled or questioned. Unfortunately, the breakdown of trust in this case, was due to misinformation and fear. Political and racial factors in the 20th century led to the criminalization of cannabis in the United States. In 1970, it was officially classified as a Schedule 1 Drug by the FDA and it has been held in prohibition ever since…..until December 2018.
A New Chapter | 2018 Farm Bill
We were witness to a HUGE forward movement in the cannabis industry with the 2018 Farm Bill passage. The Farm Bill allows the transfer of hemp-derived products across state lines for commercial use. It also puts no restrictions on the sale, transport, or possession of hemp-derived products. With this change we are now seeing hemp derived products appearing in many ways, across various industries. One of the goals of the 2014 Farm Bill was to generate and protect research into hemp. The 2018 Farm Bill continues this effort. Scientific exploration has been vastly important to the legalization of hemp.
Thanks to all the scientific research we know that many plants such as cacao, kava, rosemary and black pepper contain phytocannabinoids. CBD is one of over 124 phytocannabinoids found in hemp, and it does not create the usual ‘high’ that was once synonymously associated with the word cannabis. Now that this is understood as factual data, we are seeing CBD get its due shimmer in the spotlight.
To make it easy to understand, here’s how it works; CBD gets
through your skin, and it partners with your Endocannabinoid System, which is a
system of receptors all over your body. These receptors help to keep your body
in homeostasis, which is a swanky word for balance.
Seeing the Change | CBD Shines from Coops to Big Box
With CBD popping up in nearly everything — bath bombs, ice cream, dog treats — it is hard to overstate the speed at which CBD has moved from the margins to the cultural center. But getting to this point has required winning over consumers and building trust.
Inesscents, along with a handful of other cannabis brands, are actively trying to shed light on how the cannabis plant can provide wellbeing and support. Part of our mission is clearing up the confusion between hemp and marijuana. Hemp (what Inesscents products are made of) contains more CBD (the component that brings balance safely back to the body) and less THC (the psychoactive element (<0.3%)).
With the industry in such a budding state, we have taken our roots and our knowledge of working in the natural products industry and starting in 2016, began to integrate hemp derived CBD into a new line of products - from skin salves, to bath salts and facial care. For example, we make no medical claims on our packaging because not only is there so much still unknown in and around the use + benefits of CBD, but because the FDA does not allow it.
We also offer our customers full traceability from seed to shelf. With
third-party testing, every Inesscents product comes with a QR code and lot
number for the customer to research and know exactly what is in each and every product. Another aspect of our
mission is transparency and honesty. We are a brand you can trust.
Where we are Headed
We integrate many different botanicals in our products, and hemp is now one of them. Although we honor the roots of this ancient plant, our aim is to now harness that history and pair it with modern-day knowledge. We want to provide information that will help our customers find plant based alternatives to wellness + beauty products.
Together, we can create the next chapter in the history book of
cannabis use. A chapter that we can all look back on with pride. History is
made every day.