Whenever a new product is created, it starts with a vision. I already have an idea of what I want something to smell like, feel like, of what I want the user experience to be. It’s a vibe. This is how I have always worked - and this is the core spirit of Inesscents. First of all, I should admit that I am a skin care junkie at its finest. I study packaging, read labels and scroll over social media pages of brands I love. Whether it’s their packaging, their philosophy or their actual products. I take it all in. I know what I like and what I don’t. I pay attention to the nuances of products. Eventually all of this sensory input comes together in a unique vision. From that point, it becomes about formulation and execution.
When I decided to expand our Salvation CBD + Hemp Facial Care line, the first product that I knew I wanted to create was a cleanser. A gentle cleanser that would effectively remove makeup, dirt and the general muck of the day, leaving the skin cleansed, soft and supple with a light citrus aroma. In a large sense, I was heading into new uncharted territory with this, which meant that I needed to do research (and we are talking hundreds of hours of research) into ingredients, preservation techniques, production systems. The list goes on. I began to consult with chemists and calling on my team to help me figure out how manifest this vision.
Formulating this baby was no small task. I would say about 30 versions before getting it just right. And the packaging! We were already in the midst of redesigning/rebranding so pulling two design teams together, we waded through probably 40 versions of trial and error, this color, that color, thin line, thick line, which font, web font, how will that color print to this recyclable box tone color you-name-it to get it just right.
However + laughably all of that was nothing compared to the actual lotion/cream making process! The art of creating our version of a lotion-making lab was no joke. Even with the ultra-pro-lab mixer we invested in, it took us about 500 bottles to figure out the perfect blending temperatures, speeds and times. Nothing about setting a new goal is easy, and despite all of this I also have to say that throughout this adventure in lotion-making, as a team we had a lot of fun.
We have now officially launched our CBD + Aloe Calming Cream Cleanser which in addition to full spectrum CBD, contains Organic Aloe Vera, Organic Sea Kelp and Organic Mandarin. I am incredibly proud of this final product. The packaging is honestly my favorite yet. It communicates exactly what I wanted. The product is beyond lovely. Try it and please let us know your thoughts!
President and Founder of Inesscents