Consumers are familiar with seeing CBD literally everywhere. So how do you choose what products to buy?
Most of us look for two simple things when we are choosing a CBD product: CBD CONTENT and COST. This is where many people start the process, but not where they finish. It can take several trial and error purchases before finding your ‘go-to’ product.
Here are some things you should know before making a purchase.
CBD Content is important, but it is NOT everything.
CBD is a powerful healing botanical. It can help with a wide range of ailments and provide relief in a natural and safe way. But what happens behind the scenes and why does it matter? Here are some questions that may help you get clear on what to look for:
What are the ingredients?
We’ve seen quite a bit of CBD topical products that look a lot like a ‘How to make a Salve 101’ YouTube tutorial. All it requires is a little bit of CBD, an oil, some beeswax and a scent. Inesscents has been manufacturing nutrient dense, organic skin care since 2000. Our experience working with a wide variety of botanicals and understanding the chemistry of how ingredients work independently and together on our skin is what makes us who we are. Here is a peek into our world of formulating our Relief + Recovery line: Let us begin with our base oil. It is a masterfully crafted herbal infusion made from cold-pressed, organic oil (nutrient dense) and local organic arnica, calendula, chamomile, yarrow, nettle, chickweed, comfrey, and lavender flowers. This infusion slowly seeps for a minimum of one month to ensure the therapeutic properties of each plant are fully absorbed by the oil. We then blend it with full spectrum CBD oil (from an organic hemp farm down the road), certified organic beeswax (if it is a salve), and very carefully selected essential oils.
Each herb, each flower, each essential oil has an intentional and specific function. Each one compliments the other and most importantly, when working together, they bring balance to the body.
Who is the Company?
Business practices, social and environmental responsibility and quality ingredients are vitally important to us. If these things are important to you, then it makes sense to support a brand that makes you feel good about your purchase. There are hundreds of new CBD companies out there. Some play important roll in the legalization and innovation of hemp, some have strong ethical values, and some set up shop quickly to cash in on a booming market. It is important to differentiate between these businesses because you will end up with some very different products. Experience and expertise in the fields of science, health and wellness will produce a superior end product.
Avoid Chemicals and Toxins
Like so many of our consumers, we value the quality of the products we purchase, as well as the efficacy. I know you see us in the store, carefully reading a label before loading it into our cart. When you purchase a can of green beans does it have the same amount of nutrients as fresh organic green beans? Of course not. Canned foods have preservatives, BPAs and other toxins. Skin care is no different. You can ask the same exact questions. Does inexpensive, refined oil have the same amount of nutrients as fresh cold-pressed oil from a local farm? Again, the answer is a resounding NO. In fact, the skin being the largest organ in the human body absorbs vital nutrients (and toxins alike) at an alarmingly rapid rate.
Using a CO2 extraction process creates a pure, non-toxic, high quality CBD oil. This method is environmentally friendly and eliminates the need for harsh chemicals used in other extraction methods.
So just as mindfully as you are choosing what goes in your body, the same attention should be used with every product you are using ON your body.
What type of CBD is used?
Science loves to extract out one active element in a plant and use it to treat the body. That is exactly what ‘CBD isolate’ is. It is CBD, and CBD only. This process isolates CBD out from its profoundly important plant counterparts like CBC, CBG, CBL, CBN – the list goes on… This method has its value and place, but botanically speaking holistic magic happens when you are using the hemp plant the way nature intended. Many have heard of the entourage effect – meaning the efficacy is far greater when all plant parts and components are harmoniously working together. This information should be clearly marked on the ingredient listing.
Talk to friends, neighbors and store employees
We talk to customers every day who have been referred by their chiropractor, doctor, trainer, father, mother, sister, brother. Although we are in health food stores nationwide, word of mouth is by far the best testament. It is real people and real experiences.
We are extraordinarily proud of our formulations and how they have impacted so many. And we are grateful to put something out into the world that benefits bodies, minds, environment, communities, farmers, and the whole. Because above all things – we hold ourselves accountable to moving a step closer to how we want to show up for one another.