B Corps are special – seriously special. They are nothing less than a worldwide movement birthed to shape the future of business. This effort is not to be taken lightly, or misunderstood as an empty certification. It holds weight, respect, effort, energy and creative minds. This is the real deal – it is the power of the people taking matters into their own hands, organizing a new way of being. A way that is better for business, employees and the planet.
We often talk about ‘Being the Change We Want to See in the World’. A worthy daily mantra that rips through social media, the self-help arena, spirituality, and even in our classrooms. It’s a nice thought, a positive message, and it is surely something to strive for. But how are we doing this in our daily lives? How does it become more than just a catch phrase? When do we start showing up and walking the talk?
The almighty dollar is a great indicator of how we as individuals show up in the world. Follow the trail to where your dollar leads and find out what it supports. We aren’t required to do it all at once, or to go back to the dark ages – we can move forward and start small. We can begin with the one thing that we are truly passionate about. We can support the businesses who are doing it right. Ultimately we are responsible for paving the way for the generations ahead. How do you think we are doing? There is power in knowledge and even greater power in change. Gradual as it may seem – it’s still there growing from a delicate bud into what we hope someday will be a plentiful forest.
If you spot a B Corp certified company while you are browsing the isles, know that your purchase will support needed change in the way the global economy is narrated. Each and every B-Corps is working to 'B the Change' we want to see in the world.
Words from B Corp Leaders
"It's important for companies to show accountability to their customers, to their communities, and to the global community. B Corps is a movement, an organization that asks business to show up and remain accountable to various metrics of wealth and prosperity. I appreciate that they support, encourage and value companies that are paying attention to the larger picture. I also love that the symbol on our packaging demonstrates to our customers that we are paying attention and we are doing the work to help use our business as a fore for good."
Amber Ashley, President of Inesscents
“The B Corp movement is
one of the most important of our lifetime, built on the simple fact that
business impacts and serves more than just shareholders—it has an equal
responsibility to the community and to the planet.”
Rose Marcario, CEO of Patagonia
"Conscious Capitalism is not an oxymoron. Ultimately conscious businesses create lasting value as the world evolves to even greater levels of prosperity, helping billions of people flourish and lead lives infused with passion, purpose, love and creativity — a world of freedom, harmony, prosperity and compassion. “Conscious Capitalism” is a way of thinking about capitalism and business that better reflects where we are in the human journey, the state of our world today, and the innate potential of business to make a positive impact on the world."
John Mackey, CEO Whole Foods, Harvard Business Review
Certified B Corporations redefine success in business. Individually, B Corps meet the highest standards of verified social and environmental performance, public transparency, and legal accountability, and aspire to use the power of markets to solve social and environmental problems. Collectively, B Corps lead a growing global movement of people changing the way the world does business. Through the power of their collective voice, it is our hope and mission that one day all companies will compete to be ‘Best for the World’, and society will enjoy a more shared and durable prosperity for all.